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The FFA's next big challenge

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State Leagues provide an important yet unappreciated service The recent announcement of the FFA’s $160 million deal has satisfied fans and guarantees the financial sustainability and media interest of the game for at least another four years. Many people are happy to see the FFA get their top order prime product in order in the A-League and the Socceroos, but what about the rest of their operation? Working down the pyramid leaves us in the awkward world of state leagues... and yes, we really do mean awkward. Not only do many teams feel disillusioned by the Soccer Australia’s negligence and the fall of the NSL but many are fighting for financial stability and relevance in a world that sees A-League teams poach their top talent for free if they aren’t ignored completely! The rise of Victory cult hero Andrew Nabbout is a high profile example of the potential riches that lie hidden in the murky waters of State Football so what can be done to bridge the gap between...
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The A-League is back and with it comes the fanatical, vocal support unlike anything in Australia. Victory opened the season this year against the Wanderers in what is, hands down noisiest match the league has to offer. This fixture's timing in particular was rather fitting considering the importance the League has placed on first round impact in recent years. Over two thousand Wanderers faithful made the trip south to support their beloved team against  Australia's biggest club and even as an outsider, boy did they deliver. Melbourne was treated to 90 minutes of passion similar to that of the early seasons of the A-League that Melbourne was once accustomed to... It's no secret the atmosphere at Melbourne games isn't what it once was. Amazingly an a different type of growth either end of the ground has changed the match day experience. The South end have grown like a maturing professional and organised chanting is seldom at best. It's participants are c...
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Del Piero has helped to lift A-League TV ratings With the valuable addition of free to air broadcasting to the A-League's already growing media footprint it appears the war to win viewers has already begun. This ratings war is not against traditional Friday night ratings winners in the AFL, NRL or "Better Homes and Gardens" but in fact between A-League clubs themselves. Since the announcement of a FTA Friday night match to be televised on SBS from next season clubs have been queuing up to increase their own brand's exposure. Speaking on the issue, Melbourne Victory Chairman Anthony Di Pietro backed his clubs to be heavily involved in the FFA's free to air strategy. "We've got the highest ratings on the Friday night" Di Petro stated Melbourne Victory's case is strengthened by their prominence in the A-League's TV ratings records featuring in 10 of the top 10 highest rating matches ever up until the inclusion of Del Piero. It ap...
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