Sports War
The Australian sporting market is a tough one but people here love sport and are willing to support an number of teams from a number of codes.
For this reason sport codes in Australia are fighting a war for spectators because as easy as it is to support a team, it is a different thing all together to get to a game.
In Melbourne alone we can name 9 professional AFL teams, 2 professional football teams, a professional rugby league team, and the list goes on!
This totals over $100,000,000 in sport player salaries alone in Melbourne, not to mention the people who contribute off the field.
Sport is a massive market generating billions of dollars, everyone wants a slice pf the pie
As a result we are seeing codes fight in a sports war for spectators and for national dominance.
AFL and Rugby League have done well to secure their respective territories but in there greatest strength lies there greatest weakness.
They rely on their territories.
This means that they have effectively cut there markets and though they have tried to expand haven't been able to match the attendances in there home states.
Football has some how eluded this regional culture and has a foot in every state and territory, though recent A-League expansion has failed this does not reflect the massive potential of football, Australian sport's sleeping giant.
One thing that the Football possess that other codes don't is a national team represents Australia on a truly global scale.
The Socceroos constantly pull crowds at the games and in front of TV and should the FFA direct this incredible power correctly we will see a rise in not only interest in Football but a rise in numbers.
The FFA must also harness the power of the A-League, we saw a glipse of it potential in Season 3 when crowds almost pushed past those of NRL and hit an average of 14,000.
AFL and NRL have the luxury of falling back into there safe havens and are rapidly trying to expand, Football may not have this luxury but has the unique ability to side step these regional sporting laws and with a little luck may flourish all over Australia.
The key is uniting Australia and should the FFA be able to do this we may one day see the World game become Australia's Game.
For this reason sport codes in Australia are fighting a war for spectators because as easy as it is to support a team, it is a different thing all together to get to a game.
In Melbourne alone we can name 9 professional AFL teams, 2 professional football teams, a professional rugby league team, and the list goes on!
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| Football needs to establish strong grassroots in local communities |
Sport is a massive market generating billions of dollars, everyone wants a slice pf the pie
As a result we are seeing codes fight in a sports war for spectators and for national dominance.
AFL and Rugby League have done well to secure their respective territories but in there greatest strength lies there greatest weakness.
They rely on their territories.
This means that they have effectively cut there markets and though they have tried to expand haven't been able to match the attendances in there home states.
Football has some how eluded this regional culture and has a foot in every state and territory, though recent A-League expansion has failed this does not reflect the massive potential of football, Australian sport's sleeping giant.
One thing that the Football possess that other codes don't is a national team represents Australia on a truly global scale.
The Socceroos constantly pull crowds at the games and in front of TV and should the FFA direct this incredible power correctly we will see a rise in not only interest in Football but a rise in numbers.
The FFA must also harness the power of the A-League, we saw a glipse of it potential in Season 3 when crowds almost pushed past those of NRL and hit an average of 14,000.
AFL and NRL have the luxury of falling back into there safe havens and are rapidly trying to expand, Football may not have this luxury but has the unique ability to side step these regional sporting laws and with a little luck may flourish all over Australia.
The key is uniting Australia and should the FFA be able to do this we may one day see the World game become Australia's Game.
Can't see the FFA 'uniting Australia' anytime soon. They need to find the right tv deal if they really want to sell the game to the Australian public...
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