The Australian sporting market is a tough one but people here love sport and are willing to support an number of teams from a number of codes. For this reason sport codes in Australia are fighting a war for spectators because as easy as it is to support a team, it is a different thing all together to get to a game. In Melbourne alone we can name 9 professional AFL teams, 2 professional football teams, a professional rugby league team, and the list goes on! Football needs to establish strong grassroots in local communities This totals over $100,000,000 in sport player salaries alone in Melbourne, not to mention the people who contribute off the field. Sport is a massive market generating billions of dollars, everyone wants a slice pf the pie As a result we are seeing codes fight in a sports war for spectators and for national dominance. AFL and Rugby League have done well to secure their respective territories but in there greatest strength lies there greatest weakness.
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