Will A-League crowds grow any more?
All sports need fans though the gates and the A-League is no different, however in light of last season it appears the off-field activities of the A-League have over shadowed the on-field improvements.
A worrying downward trend in crowd numbers has developed over the last few A-League seasons, one that threatens the financial stability and viability of the young league.
However in the face of these looming challenges and increasing pressure from rival codes the FFA have responded with a new multi-platform marketing campaign and a revamped fixture beginning in October.
The effects of these measures have been enhanced with the arrival of major Socceroos Brett Emeron and of course Harry Kewell and crowds are on the rise
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| Newcastle has seen crowds rise by nearly 5000 this season |
However with a number of marquee crowds already played and the hype of Harry and Emmo dying down the question is now whether these crowds are sustainable.
In simple terms one can argue no. The a-league will see a downward trend in crowds.
With the hugely unsuccessful midweek fixtures about to be played and the hype of not only Kewell and Emmo but also of the Roar also dying down crowds may suffer a drop in the medium term.
On the other hand a near 50% rise in average attendances is nothing to look down upon and it is almost impossible to overlook the huge strides the league has taken off the field.
Finally a level of fan engagement that makes fans feel very much part of the league, with the new websites, increased social networking and a increased emphasis on opinons though platforms such as 'the Roar', all part of the 'We are football campaign'.
With half the league posting crowd averages over 10,000 the FFA's recent efforts to engage with fans appear to have worked and the ground work has been set for future growth.
To answer the question at hand, the A-League should expect to see a short term drop in attendances but the FFA have worked hard in establishing strong foundations.
With strong and sustained efforts and campaigns we can expect the A-League crowds to rise.
The next few months will prove to be pivotal in A-League's medium term sustainability, for now the FFA must continue to build upon the success of 'We are football' and secure the correct TV deal to ensure increased revenues for all clubs.
Finally a level of fan engagement that makes fans feel very much part of the league, with the new websites, increased social networking and a increased emphasis on opinons though platforms such as 'the Roar', all part of the 'We are football campaign'.
With half the league posting crowd averages over 10,000 the FFA's recent efforts to engage with fans appear to have worked and the ground work has been set for future growth.
To answer the question at hand, the A-League should expect to see a short term drop in attendances but the FFA have worked hard in establishing strong foundations.
With strong and sustained efforts and campaigns we can expect the A-League crowds to rise.
The next few months will prove to be pivotal in A-League's medium term sustainability, for now the FFA must continue to build upon the success of 'We are football' and secure the correct TV deal to ensure increased revenues for all clubs.
There are much less mid-week games this season than last and those that we do still have, the majority fall during the summer/school holiday period. I think we've turned the corner from last years disastrous numbers and have probably reached a solid 10-12k/game level for now. any future growth will depend on Euro-snobs realising that the HAL is a much better standard than they give it credit for and that live football with football lovers from your city is actually preferable to random Euro football at 3am alone on your couch.
ReplyDeleteHear, hear, Anonymous. I agree that there are a huge amount of Euro snobs in this country. I once took a mate to a Roar game, he's an EPL fan (won't say which team because it's not important) and he FELL ASLEEP. Look, I get that it's no EPL, but seriously a true fan of the game is interested at least slightly surely. I don't get it.
ReplyDeleteYeah just go on the Aus Football fb page after a shitty crowd number is announced and have a look at all the Euro snobs that claim "bring back the NSL"
ReplyDeleteOver-all an increase in crowd numbers from last season 10,000 per game, this season so far average is 12,000 - there have been increase's in TV ratings,crowd numbers and memberships. It looking OK,so far; If maintain 12,000 till end of season thats a good season for Australian football.
ReplyDeleteA-League is only 7 years old AFL averaged 39,000 per game in 2010 - In 2006 over a million people played football in Australian with 640,000 playing Australian Rules.
AFL is 5th in the most popular sport played in Oz (2006), the TV and newspapers in Victoria are their lap-dogs AFL is good with bullshit and advertising.
Roman Kaminski