Friday Night Lights

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Del Piero has helped to lift A-League TV ratings
With the valuable addition of free to air broadcasting to the A-League's already growing media footprint it appears the war to win viewers has already begun.

This ratings war is not against traditional Friday night ratings winners in the AFL, NRL or "Better Homes and Gardens" but in fact between A-League clubs themselves.

Since the announcement of a FTA Friday night match to be televised on SBS from next season clubs have been queuing up to increase their own brand's exposure.

Speaking on the issue, Melbourne Victory Chairman Anthony Di Pietro backed his clubs to be heavily involved in the FFA's free to air strategy.

"We've got the highest ratings on the Friday night" Di Petro stated

Melbourne Victory's case is strengthened by their prominence in the A-League's TV ratings records featuring in 10 of the top 10 highest rating matches ever up until the inclusion of Del Piero.

It appears teams based in smaller markets namely Central Coast and Newcastle are unlikely to share equal TV exposure as the current Brisbane, Sydney and Melbourne based clubs.

Sydney and Melbourne are Australian Television's two biggest markets however, surprisingly Brisbane Roar was recent statistics published by The Australian suggest that Brisbane Roar are in fact the A-League's most watched club.

It is clear that a-league competition never stops with clubs set to compete during the off-season for lucrative TV time.

Who do you want to see on Friday night football next season? Comment below

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